PARAMOUNT+ 2022 CORE PITCH - MUSE AWARD PLATINUM WINNER
The Ask: Throughout the existence of Paramount+ ( previously CBS All Access ), I have continued to oversee all sales and marketing design materials for the launch and growth of this landmark streaming platform. The massive challenge of entering a streaming space with very well established competitors is no easy sell, but is Paramount Global’s north star and most mission critical effort. Thus, it is an absolutely vital need to sell and execute advertising partnerships on the platform.
The Process: To gain market share from giants like Netflix and Hulu, we needed to immediately establish our differentiator – our unmatched library of IP. We used cutout compositions of our highest performing shows and events, paired with a bold gradient contrast, outlined statistic treatment and clean layout to establish calm, confidence and value. I established this visual language with our core pitch first, then extended the language across email, social and print campaigns.
Results: Paramount+ entered the market and immediately became an important player, grabbing market share from Netflix, Hulu, Amazon etc. as evidenced by their impressive sell-through of custom creative ad partnerships. See a screen recording of the presentation below.