TALIB KWELI / J. RAWLS - JIMMY FALLON TONITE SHOW - ANIMATION / ENVIRONMENTAL
The Ask: This is a crucially important notion – to archive and templatize your design executions so that you can achieve more deliverables in a way that is both efficient and cohesive. This allows you to create nimbly in a pinch – which was pivotal in this case. I got a call from Kweli saying, “Hey Jus! I’m gonna be on Fallon tonight and I need background visual. I need it in 3 hours.” This felt impossible to me, but when an amazing opportunity presents itself, you don’t ‘not try’.
The Results: I dove in and hand animated previously used assets in different ways and added some color and light pulsations, centering the action, knowing that Quest Love usually is in the center of their stage executions. The performance turned out rivoting and the environmental design was lauded…even thought it was done in 3 hours from concept to finish, it looked to have been pined over for weeks, and it certainly had that level of intent; just an efficient production strategy. See the finished piece below.