JET BLUE X CBS PRESENTATION DESIGN - HERMES AWARD WINNER
The Ask/Approach: Our sales team got the chance to sit down for a ‘big ideas’ brainstorm with the Jet Blue CMO. I was asked to take these ideas and visualize their ‘fun’ in a pitch deck. Knowing the fun, yet tastefully restrained brand voice of Jet Blue, I took the approach of animating the entire walkthrough of ideas to be a seamless presentation ( one slide/scene starts exactly where the last one ended ) in a solid color, no stroke ‘infographic-like’ style.
Results: While not ultimately selling through one of these ideas, the connection made led to a year long partnership that resulted in large spends in both digital and programmatic ad buys. The CMO’s initial reaction was, “Wow! I’ve never seen a deck like that! You guys must have some fun over there!” Indeed we do, sir.
See a screen recording of the presentation below.