HOME PAGE TAKEOVERS
The Ask: In 2000’s-2010’s ( Pre-social media era), desktop / mobile website traffic was king, and CBS Interactive boasted viewership numbers that landed them an annual placement in the top 10 of Comscore. Our sales team was always trying to upsell their clients into ‘homepage takeovers’ of our most visited sites including CNET, Gamespot, Giant Bomb, TVGuide, CBSSports and more. However they were doing so with merely written paragraphs. I, myself initiated the practice of visualizing these homepage takeovers.
The Process / Results: I leveraged my vast motion experience to create literal animated visualizations of the HPTO concepts. I was able to deliver these in 24-hour turnarounds in RFP response. The results were an amazed, excited sales team with increased confidence, and tens of millions of dollars in additional ad revenue. Often times clients/partners not only bought the execution, but bought them ‘as-is’ without engaging their own internal teams or agencies to execute, which is almost un-heard of. See a vast array of executions below.