GM PARAMOUNT INTEGRATION PITCH DECK
The Ask: Our sales team had the opportunity to meet with the Global CMO of General Motors in person, to go after a high-price custom content RFP request with a 24-hour turnaround time. This effort was based around Paramount in-show integrations. I was tasked with designing the presentation, given the direction of, “Do whatever you can to make this exciting, and engaging in the room. We must absolutely wow them to win the business.”
The Process: When responding to an RFP, it is imperative to standout among the responding agencies. When pitching creative concepts, the prime directive is solidifying the idea as:
a) 100% real and already existing – a safe bet, as opposed to a vague yet-to-be realized idea
b) having undeniably premium value.
This was a chance to use all my tools and skillsets. I executed a custom branding exploration, motion design and image compositing to visualize live show product Paramount show integration as a tangible reality.
Results: The Global CMO called it “The best presentation I’ve ever seen’. This presentation ended up being the catalyst for a long and fruitful relationship between GM and Paramount, and after a months-long partnership and collaboration, materialized into a high-price in-show integration with Yellowstone. See a screen recording of the presentation below.